Color Palette
Our palette is inspired by modern colors that pay respect to where The Group brand came from and how it can be elevated into a fresh new look for the future.
Typography
Acumin is a sans-serif typeface designed by Robert Slimbach and published through Adobe in 2015. Slimbach set out to design a contemporary neo-grotesque that could work as a text face. Designer Jeffrey Zeldman describes Acumin as “a Helvetica for readers.”
Shape Language
Brand elements are shapes or patterns you can employ in places where imagery won’t work or where you need a slight boost in brand recognition.
These shapes are derived from The Group logo mark itself. By pulling out these elements we can create associations and connections between The Group and the content in very subtle yet reinforcing ways.
New look, same great company
In our fifth decade in business, we haven’t lost sight of what sustains our success – it’s the people, businesses, and communities of Northern Colorado. And we believe as much today as when we were founded in 1976, that it’s our responsibility to contribute our time, money, and professional skills to help make this region one of the country’s most desirable places in which to live.
Even after four decades, we’re still building. Building trust. Building causes. Building community. Inspired to always build our best. Then continue building with a vision for the future.
When you build amazing things, those things in turn build you.
The Group. Build amazing things.